Wednesday, September 22, 2010

NEXT TOP MODEL: This year it's a fight


Remember a couple of weeks ago, when I tweeted I was at work and there was a fitting taking place? And then the Yorkshire terrier of one of the models bit me? And then, the next day, I retweeted this tweet by my company's official account, including a twitpic of the models along with the bad-mannered canine?

Yeap, this little fuzzy devil above. Note the shoe, we'll need that referenced later.

Well, it was all about the new NEXT TOP MODEL trailer!

FILMIKI, the production company I work for, produced this season's trailer of the popular show for ANT1 and guess who didn't mind staying really late at work the day the fitting took place, ogling at the pretty clothes.

The concept of the trailer:
The first season of Greek NEXT TOP MODEL was just an introduction. This year is gonna be really tough and competitive.

Backstage mayhem, models getting ready for a catwalk show.

Suspicious, aggressive looks are exchanged. Suddenly we realise...

The bag isn't just a bag.

The rings aren't plain bling-bling.

The shoe gives a whole new meaning to the word fierce.

The lipstick is killer.

The girls will show no mercy this year.

And of course the Greek version of Tyra Banks, Vicki Kaya will show'em how it's done.

Oh, and that lethal black patent platform pump you saw above, the one sprouting a knife à la James Bond in From Russia With Love, 1963 (SPECTRE did invent some great stuff) an idea copied by Joker in The Dark Knight, 2008 45 fucking years later?

It's ZARA.
Modified with a popping-out blade by the art director especially for the trailer, originally bought from the collection available in stores as we speak (and on zara.com for those few lucky countries where ZARA is already selling online). Sans blade of course.

Watch the trailer below and tell me what you thought!

DIRECTOR: Vasilis Bourantas
ART DIRECTOR: Dimitris Katsikis
DIRECTOR OF PHOTOGRAPHY: Antonis Zkeris
STYLIST: Dimitris Papathomas
ASSISTANT STYLISTS: Eva Georgiou and Vagy Roka
PRODUCER: Maria Stefanidi
SONG: "Marathon" by Tennis
ADVERTISING AGENCY: Frank
PRODUCTION COMPANY: Filmiki
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